Ten years ago most of your competitors were local. Today they can be in London, New York or Hong Kong. Improved logistics driven by new technologies, improved airfreight transport infrastructure and a social web that provides marketing platforms to the world is opening a global marketplace.
It means the competitive pressures have increased. Along with these downsides, the opportunities have also been amplified. You can grow a business with increased velocity to a larger audience at lower risk. No longer do you need to set up a physical office or store.
One online store with the capacity for many countries is now technically possible and done often. It means that you need to not only have the right website but the correct marketing tools and social media networks.
So what do you need to consider to market to a global audience?